Even after the closing of BrauBeviale 2024, it was once again clear that communication and information exchange continue to play a vital role for the brewing and beverage industry. With 30,821 visitors, with around 84% coming from Germany and the European Union, BrauBeviale has established itself as the industry’s leading meeting point in Europe.
With 858 exhibitors on a net exhibition area of 35,403 square meters, BrauBeviale 2024 once again lived up to its visitors’ expectations. In addition to the extensive exhibition area, BrauBeviale 2024 also provided special areas for enriching the lecture program. The focus was on the topics of raw materials and marketing, technology and packaging, allowing visitors to gain valuable insights into current trends and developments. Fairs stimulate investments
In 2024, around 10% of exhibitors are new or repeat exhibitors, highlighting the attractiveness of the brewing and beverage industry for a wide range of providers. “Exhibitors are taking a more strategic approach when choosing the size of their stands, which is reflected in the 9% decrease in the total space sold at this year’s event,” explains Rolf Keller, managing director of fair organizer YONTEX. “However, this should not be interpreted as a sign of gloom for the industry. On the contrary, many exhibitors, including market leaders, hint at increased investment activity. An initial analysis of the visitor profile shows that the proportion of decision makers has increased significantly.”
Visitors also recognize the important role of fairs in providing a comprehensive overview of the latest trends in the industry. “According to visitor feedback, the full breadth of BrauBeviale is the deciding factor for visitors. It is no longer enough for trade visitors to visit individual trade fair stands; a comprehensive perspective is also important,” emphasizes Andrea Kalrait, Managing Director of BrauBeviale.
The next date has already been decided
After the fair, before the fair: Planning for the future is already underway: The next BrauBeviale will take place in Nuremberg from 10 to 12 November 2026. By staging the event in the tried-and-true mid-November date, which will not take place in the Drinktech year, the organizers are taking into account feedback from the industry.