The preparations for LIGNA.21 (27.9. to 1.10.2021) are in full swing. Despite the challenges posed by the Covid 19 pandemic, the leading trade show for the woodworking and wood processing industries is enjoying a high level of commitment from the industry. Seven months before its start, LIGNA is looking at a positive registration level.
“The early decision to move LIGNA.21 to autumn was exactly right. In view of the current developments in the global infection situation in the wake of the Covid 19 pandemic, this was the only logical measure to give all those involved planning security and the necessary time for preparations. Participation is therefore very positive. Almost 900 companies have already decided to show their on-site presence in the fair. We will again be occupying ten halls and the outdoor area,” says Christian Pfeiffer, Global Director LIGNA & Woodworking Shows at Deutsche Messe, Hannover. “Visitors can already look forward to September and the numerous innovations. There will be plenty to experience and discover, especially with regards to the three focus topics of woodworking transformation, prefab building processes and green material processing.”
The companies are also looking forward to coming together again at LIGNA in Hannover. “We are doing everything we can to provide them with a safe and successful marketplace,” adds Pfeiffer. A comprehensive safety and hygiene concept will apply to the presence in the halls and on the exhibition grounds, which will comply with the regulations in force at that time and will be coordinated with the relevant authorities. Wide aisles, compulsory wearing of masks on the entire grounds and registration of every visitor and exhibitor will, among other things, ensure maximum safety for all participants on the grounds.
Digital packages add to the offering
LIGNA has also added new virtual participation options to its offering for exhibitors with stand space. “This allows companies to present themselves both in the halls and on our LIGNA.digital platform on the internet. The additional digital visibility allows them to increase their reach and expand the opportunities for interaction with existing and new business partners,” says Pfeiffer.
Even companies that are unable to exhibit in Hannover due to possible international travel restrictions need not forego participation in the show. The new virtual participation options on the LIGNA.digital platform enable them to network with all market players as well as journalists from all over the world.
Companies can choose between three digital packages with different services. Depending on the size of the package booked in the S, M and L formats, these include exhibitor presentations, various dialogue functions, live streaming or videos in the LIGNA product media library. For exhibitors with stand space in Hannover, the Digital Package S is included free of charge in the range of services.
The additional LIGNA digital packages also enable visitors who cannot be on site to participate virtually and experience the woodworking innovations at LIGNA.