NEURA Robotics has announced that in 2024 production will move from China to Germany. Currently, the German company produces most of its total volume in China. Until the end of 2024, production capacities in Metzingen will be increased and at the same time reduced in China. This consistent step once again underlines the indispensable importance of a solid base in Germany for the company’s ambitious global growth strategy.
David Reger, founder of NEURA Robotics, explains: “Relocating production to Germany is a milestone on NEURA Robotics’ path to becoming the ‘next German hero’. We are convinced that international innovation leadership and regional ties are not mutually exclusive, a principle that automotive companies have taught us for decades. Cognitive robotics will have similar importance in the future. “Made in Germany” remains a seal of quality and excellence around the world, especially in areas where top-notch hardware is in demand. “With this strategic decision we want to demonstrate that Germany is the ideal place for cognitive robotics.”
To counteract the increase in energy prices and efficiently cover the growing energy needs of production, Neura Robotics is committed to photovoltaic energy and buildings that are as self-sufficient as possible.
“Despite high energy prices and other challenges, we moved production to Germany to demonstrate our confidence in Germany as a place of business and we are counting on politicians to act quickly,” Reger said.
Cognitive robotics – “Made in Germany”
The decision to move production to Germany is the second significant example of NEURA’s commitment to a strong domestic market. The company recently announced that an engineering center focused on artificial intelligence and a central unit to manage the global sales network will be established in Munich to benefit from the region’s strong technology and innovation landscape.
Dr. Bernd Heinrichs, Chief Growth Officer (CGO), is convinced: “Strong national locations are the next logical step for NEURA in our expansion strategy. Munich, as a vibrant hotspot for AI and robotics, will be our new research and development center, where the best current and future talents will work in the melting pot of knowledge in the future. At the same time we will move our production to Germany. The connection between the technology regions of Munich and Stuttgart, with Metzingen as a robotics hotspot, offers the ideal basis to ambitiously consolidate our position as a global innovation leader in the field of cognitive robotics.”
NEURA Robotics from Metzingen near Stuttgart has conquered the global market in just three years by developing the first market-ready cognitive cobot. This breakthrough makes NEURA a global pioneer and innovation leader in the industry. Cognitive robots go beyond sight, hearing and touch by being able to fully perceive the environment and humans and act autonomously. Especially in the manufacturing industry, they offer decisive advantages, such as production optimization, short payback times, greater flexibility and space savings.