ABB has named Susana Gonzalez as Chief Sales Officer for the Machine Automation Division, B&R (A Member of the ABB Group), starting in February 2025. With more than 25 years of worldwide experience in industrial automation and manufacturing, Gonzalez will head B&R’s global sales team and act as a member of the Division Management Team. She takes over from Luca Galluzzi, who occupied the role for the last five years.
Gonzalez possesses vast international experience in creating and executing strategies aimed at boosting sales growth and improving customer experiences. She comes to B&R from Rockwell Automation, where she was in charge of sales for the EMEA area. Gonzalez has a varied background with experience in customer support, product management, and sales throughout the USA, Asia, Europe, the Middle East, and Africa.
“Susana’s vast international experience and strategic mindset make her a perfect candidate for this position,” stated Joerg Theis, President of ABB’s Machine Automation Division. “Her leadership will enhance our focus on customers and guarantee that we keep providing innovative solutions that meet the changing needs of our clients, all while upholding our dedication to quality and performance.”
“I am thrilled to become part of B&R during this crucial time in the division’s history,” stated Gonzalez, Chief Sales Officer Machine Automation Division, B&R. B&R is known for its strong commitment to offering outstanding assistance to clients and adjusting to their changing requirements. Utilizing customer insights, we will foster growth and innovation, enhance our sales processes, and collaborate closely with our Research and Development team to provide solutions that fulfill and surpass customer expectations.
Gonzalez obtained a degree in Business Administration from Asturias Business School and a Master of Business Administration from San Francisco State University.